Where:Toronto-ON
Maple Leaf Foods – The Blog? Not Really
While researching a post about recovering from high profile upsets in companies, I was searching for a very obvious candidate: Maple Leaf Foods. With massive recalls due to listeriosis in many of their meat products, Maple Leaf Foods is no doubt battling to maintain their brand image of wholesome Canadian company.
One of the ways [...]
The dawn of the Canadian mobile revolution?
Canada is behind the times with regards to all forms of digital marketing but that is because consumer awareness and adoption of online and mobile formats is much slower than in the United States and Europe.
Only about 70 per cent of Canadians currently own cellphones, while far fewer own high-end smartphones. By contrast, wireless penetration [...]
