Social Media or Social ME-dia?
Social media was invented for communication between people – those looking to market their products were not the end user these tools are designed for. Mark Zuckerberg and his associates did not come up with Facebook thinking “Gee, how can we assist big brands in selling their wares?” and Twitter was not conceived to allow [...]
Twitter in Canada
Canadians are participating on Twitter. In 2007 a According to Twitter stats in 2008 Canadians accounted for 7% of traffic. Checking Alexa.com today reveals their figure of 2.5% – Alexa ratings however are known to be flawed, but we do know that Twitter usage in Canada is not near close to that of our American [...]
Build Customer Relationships Online: Digital Support Costs Less & Gives More
Digital channels offer more than the opportunity to sell products – turning customers into loyal customers, ones that will refer business, are more profitable than the one time buyer. Managing customer relationships and offering customer service in the channels preferred by the user offers some insights that cannot be obtained in traditional customer support [...]
