social networking
The Golden Rule of Social Media: Always Add Value
The large retailer is part of the retailing elite and so, blinded by their own hubris, they sometimes forget that the opportunity to view their products or discuss their products in itself does not improve one’s standard of life. Wal-Mart might sell everything ever invented, but that does not mean that teens what log [...]
Retailers Gone Social: Future Shop Canada and Best Buy USA
Future Shop Canada is now on Twitter. Surprising, as usually brick and mortar retailers are slow to adopt innovative marketing strategies, especially where digital channels are concerned, and especially in Canada. Their first tweet was on June 4 which was a week ago.
Barry Judge, Best Buy USA’s CMO, has plunged in with both feet. [...]
Every social networking site + Google vs facebook
They all knew that there was no competing with facebook under the current circumstances. So now all the social networking sites have teamed up together (imagine those meetings!) and have created OpenSocial, a set of common APIs for developing social applications. According to Google:
The OpenSocial standards are designed to evolve through contribution from the [...]
