social networking
Finding The Value In Google Buzz
When Google Wave came out I did not post anything because I really had nothing to say – like everyone I was excited to get my invite, but after signing up and feeling like I was part of a super exclusive club. Like most everyone else, I was disappointed at how few people there were [...]
Is Your Carbonated Beverage Social Enough?
Social media is not new to the big brands of carbonated beverages – Pepsi and Coca-Cola have both been participating on social networking and media sites for quite a while. In matching announcements recently, both Pepsi and Coca-Cola have declared that they are going to spend less on traditional media and advertising outlets, instead opting [...]
Twitter in Canada
Canadians are participating on Twitter. In 2007 a According to Twitter stats in 2008 Canadians accounted for 7% of traffic. Checking Alexa.com today reveals their figure of 2.5% – Alexa ratings however are known to be flawed, but we do know that Twitter usage in Canada is not near close to that of our American [...]
Social Networking : Real Friends Can’t Be Bought
Paying for web notoriety is nothing new – not so long ago backlinks were the web currency of choice. We know one thing for sure: if it helps draw attention, marketers will find a way to exploit it. So it is not surprising that if you have the budget, you can buy all the online [...]
The Golden Rule of Social Media: Always Add Value
The large retailer is part of the retailing elite and so, blinded by their own hubris, they sometimes forget that the opportunity to view their products or discuss their products in itself does not improve one’s standard of life. Wal-Mart might sell everything ever invented, but that does not mean that teens what log [...]
