social media
Finding The Value In Google Buzz
When Google Wave came out I did not post anything because I really had nothing to say – like everyone I was excited to get my invite, but after signing up and feeling like I was part of a super exclusive club. Like most everyone else, I was disappointed at how few people there were [...]
Augmented Reality Marketing Primer
The expansion of the “real world” using virtual computer-generated imagery is by no means a new idea – this once was the stuff of science fiction. Now, with developments in imaging, location-based applications and mobile data transfer, augmented reality has become a hot topic among marketers as brands struggle to cope with changing media and [...]
Is Your Carbonated Beverage Social Enough?
Social media is not new to the big brands of carbonated beverages – Pepsi and Coca-Cola have both been participating on social networking and media sites for quite a while. In matching announcements recently, both Pepsi and Coca-Cola have declared that they are going to spend less on traditional media and advertising outlets, instead opting [...]
Are You Monitoring Your Online Location? Meet Foursquare, Gowalla & Friends
Last week Foursquare changed how they tag locations and this means it is available everywhere in Canada. According to their website:
You can use foursquare anywhere in the world! Check-in at the Statue of Liberty in NYC, the Golden Gate bridge in SF, the Petronas Towers in Kuala Lumpu or the Arch de Triumph in Paris! [...]
Social Media or Social ME-dia?
Social media was invented for communication between people – those looking to market their products were not the end user these tools are designed for. Mark Zuckerberg and his associates did not come up with Facebook thinking “Gee, how can we assist big brands in selling their wares?” and Twitter was not conceived to allow [...]
