social media marketing
Twitter in Canada
Canadians are participating on Twitter. In 2007 a According to Twitter stats in 2008 Canadians accounted for 7% of traffic. Checking Alexa.com today reveals their figure of 2.5% – Alexa ratings however are known to be flawed, but we do know that Twitter usage in Canada is not near close to that of our American [...]
Social Media Reading List for 2010
Steve Cunningham of Polar Unlimited posted recently on Mashable with a list of Top 5 Must-Read Social Media Books – it was a great post and defines the books in terms of major lessons to be learned from each. Here is the list of books but read the post on Mashable for the full scoop.
Trust [...]
It’s In the Bag Duane Reade
Let’s face it, the past decade has not been so great for this “uniquely New York” drugstore and Duane Reade had to do some heavy damage control. Now, equipped with a new attitude towards customer service, Duane Reade is building a community around its’ brand. If you track their interactions with customers on social channels [...]
The Golden Rule of Social Media: Always Add Value
The large retailer is part of the retailing elite and so, blinded by their own hubris, they sometimes forget that the opportunity to view their products or discuss their products in itself does not improve one’s standard of life. Wal-Mart might sell everything ever invented, but that does not mean that teens what log [...]
Retailers Gone Social: Future Shop Canada and Best Buy USA
Future Shop Canada is now on Twitter. Surprising, as usually brick and mortar retailers are slow to adopt innovative marketing strategies, especially where digital channels are concerned, and especially in Canada. Their first tweet was on June 4 which was a week ago.
Barry Judge, Best Buy USA’s CMO, has plunged in with both feet. [...]
