social media marketing
Augmented Reality Marketing Primer
The expansion of the “real world” using virtual computer-generated imagery is by no means a new idea – this once was the stuff of science fiction. Now, with developments in imaging, location-based applications and mobile data transfer, augmented reality has become a hot topic among marketers as brands struggle to cope with changing media and [...]
Is Your Carbonated Beverage Social Enough?
Social media is not new to the big brands of carbonated beverages – Pepsi and Coca-Cola have both been participating on social networking and media sites for quite a while. In matching announcements recently, both Pepsi and Coca-Cola have declared that they are going to spend less on traditional media and advertising outlets, instead opting [...]
Are You Monitoring Your Online Location? Meet Foursquare, Gowalla & Friends
Last week Foursquare changed how they tag locations and this means it is available everywhere in Canada. According to their website:
You can use foursquare anywhere in the world! Check-in at the Statue of Liberty in NYC, the Golden Gate bridge in SF, the Petronas Towers in Kuala Lumpu or the Arch de Triumph in Paris! [...]
Twitter in Canada
Canadians are participating on Twitter. In 2007 a According to Twitter stats in 2008 Canadians accounted for 7% of traffic. Checking Alexa.com today reveals their figure of 2.5% – Alexa ratings however are known to be flawed, but we do know that Twitter usage in Canada is not near close to that of our American [...]
Social Media Reading List for 2010
Steve Cunningham of Polar Unlimited posted recently on Mashable with a list of Top 5 Must-Read Social Media Books – it was a great post and defines the books in terms of major lessons to be learned from each. Here is the list of books but read the post on Mashable for the full scoop.
Trust [...]
