social marketing
It’s In the Bag Duane Reade
Let’s face it, the past decade has not been so great for this “uniquely New York” drugstore and Duane Reade had to do some heavy damage control. Now, equipped with a new attitude towards customer service, Duane Reade is building a community around its’ brand. If you track their interactions with customers on social channels [...]
Retailers Gone Social: Future Shop Canada and Best Buy USA
Future Shop Canada is now on Twitter. Surprising, as usually brick and mortar retailers are slow to adopt innovative marketing strategies, especially where digital channels are concerned, and especially in Canada. Their first tweet was on June 4 which was a week ago.
Barry Judge, Best Buy USA’s CMO, has plunged in with both feet. [...]
