retail marketing
Augmented Reality Marketing Primer
The expansion of the “real world” using virtual computer-generated imagery is by no means a new idea – this once was the stuff of science fiction. Now, with developments in imaging, location-based applications and mobile data transfer, augmented reality has become a hot topic among marketers as brands struggle to cope with changing media and [...]
Channel Surfing: Multichannel Marketing Defined
A committed yet adaptable multi-channel marketing strategy is key to surviving in the new economy. Allocating resources to align marketing messages across multiple channels, and moving fast enough to adopt new marketing practices as they appear, must be coupled with well-defined performance indicators and metrics to track return on a brand’s engagement with consumers.
Different strokes [...]
Create a Retail Experience Online
It is the challenge of retailers to create a website that can provide an experiential shopping experience online, and to expand their brand online it is important to be consistent with brick and mortar counterparts not only in design, but in feel as well. John Tawadros, chief operating officer of search engine marketing firm iProspect.com, [...]
