MOBILE
Mobile Marketing
Augmented Reality Marketing Primer
The expansion of the “real world” using virtual computer-generated imagery is by no means a new idea – this once was the stuff of science fiction. Now, with developments in imaging, location-based applications and mobile data transfer, augmented reality has become a hot topic among marketers as brands struggle to cope with changing media and [...]
The dawn of the Canadian mobile revolution?
Canada is behind the times with regards to all forms of digital marketing but that is because consumer awareness and adoption of online and mobile formats is much slower than in the United States and Europe.
Only about 70 per cent of Canadians currently own cellphones, while far fewer own high-end smartphones. By contrast, wireless penetration [...]
