Internet Marketing
Google Introduces Gadget Ads: Rich Media Ad Format
Google has unveiled a new interactive ad format, Gadget Ads.
Gadget ads – non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads [...]
Oink.CD & The Marketing Genius of By Invitation Only
I recently wrote about my friend’s quest to get an Oink invitation. Well, her search got her an invite, and she managed to get one for me as well. Once I joined, I was surprised at the VERY strict rules and to be honest, I was nervous to do anything for about 4 weeks.
It’s crazy [...]
Yahoo! Answers for Online Promotion
First of all, it is important that this be done with the understanding that Yahoo! Answers is not a place for spamming, and this technique should not be used to help increase your backlink count, though it will of course. However, that being said, Yahoo! Answers is a great place for people wishing to promote [...]
Marketing your blog… offline?
Recently, in press release on PRweb, iProspect has posited that “67% of the online search population is driven to search by offline channels. It also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase.” The findings are not surprising, just as offline marketing is by no means a [...]
Local Search Engine Marketing
In a post about local SEO with event promotion, Paul O’Brien highlights the importance of directory listings and speaks about making use of as much local/regional language as possible. While I would disagree with his statement that “more people are going through directories than directly to your website” and that local directories are more important [...]
