future shop
Social Media or Social ME-dia?
Social media was invented for communication between people – those looking to market their products were not the end user these tools are designed for. Mark Zuckerberg and his associates did not come up with Facebook thinking “Gee, how can we assist big brands in selling their wares?” and Twitter was not conceived to allow [...]
Retailers Gone Social: Future Shop Canada and Best Buy USA
Future Shop Canada is now on Twitter. Surprising, as usually brick and mortar retailers are slow to adopt innovative marketing strategies, especially where digital channels are concerned, and especially in Canada. Their first tweet was on June 4 which was a week ago.
Barry Judge, Best Buy USA’s CMO, has plunged in with both feet. [...]
