digital marketing
MicroHoo & then there were two
It was much anticipated and then anti-climactic – Microsoft and Yahoo are to partner in the search sector to compete with Google. Microsoft will focus on organic search, Yahoo will focus on paid search. Each will continue to compete rigorously in other areas. Since the announcement of the deal, Yahoo stock has been sliding, [...]
Build Customer Relationships Online: Digital Support Costs Less & Gives More
Digital channels offer more than the opportunity to sell products – turning customers into loyal customers, ones that will refer business, are more profitable than the one time buyer. Managing customer relationships and offering customer service in the channels preferred by the user offers some insights that cannot be obtained in traditional customer support [...]
Marketing Trend: Incentivized Innovation
Many digital marketers are opting not only to listen more attentively to what consumers are saying about their brand, they are also providing opportunities where consumers are rewarded for innovative ideas that promote corporate needs.
This is nothing new – getting shoppers and employees to come up with name, slogans, essays have been popular for a [...]
The Golden Rule of Social Media: Always Add Value
The large retailer is part of the retailing elite and so, blinded by their own hubris, they sometimes forget that the opportunity to view their products or discuss their products in itself does not improve one’s standard of life. Wal-Mart might sell everything ever invented, but that does not mean that teens what log [...]
Psychic Marketing: The Children of Today Tomorrow
Jim Carroll mentioned that 65% of the children in kindergarten today will be working in jobs that do not even exist yet. A thirteen year old girl sent approximately 15,000 text messages in one month, and on average teens send over 1000 text messages per month. I would not parry a guess as to how [...]
