Blogging
Marketing your blog… offline?
Recently, in press release on PRweb, iProspect has posited that “67% of the online search population is driven to search by offline channels. It also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase.” The findings are not surprising, just as offline marketing is by no means a [...]
Google Blog Alerts: One Of My Favourite Blogging Tools
If you are not making use of Google Blog Alerts, or Web Alerts for that matter, as a blogger it is really high time you do. My alerts are all set to keywords that I want to stay on top of (ie. “seo”). Now, mind you, you do not get every single new result in [...]
Blogging for the masses vs. Blogging for yourself
As a new blogger, I am very conscious of what I am writing and I always try to think to myself: “Am I writing this for me, or am I writing this for others to come read. And when trying to market your blog and increase traffic and readership, you always want to keep this [...]
Branding Is For The Cows
Branding is important for blog survival – no matter what you blog about – someone else is blogging about the same thing.
What is branding?
Wikipedia gives a great definition for the disambiguation of something by creating a brand:
A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and [...]
Abridged Ethnography of the Blogosphere
For those of you who don’t know, anthropology is the study of humanity, it is an in depth look at their society and culture. Blogging in my opinion is one small part of humanity, and there is definitely such a thing as a blogging culture. An ethnography is the method by which anthropologists conduct their [...]
