best buy
Social Media or Social ME-dia?
Social media was invented for communication between people – those looking to market their products were not the end user these tools are designed for. Mark Zuckerberg and his associates did not come up with Facebook thinking “Gee, how can we assist big brands in selling their wares?” and Twitter was not conceived to allow [...]
Marketing Trend: Incentivized Innovation
Many digital marketers are opting not only to listen more attentively to what consumers are saying about their brand, they are also providing opportunities where consumers are rewarded for innovative ideas that promote corporate needs.
This is nothing new – getting shoppers and employees to come up with name, slogans, essays have been popular for a [...]
Retailers Gone Social: Future Shop Canada and Best Buy USA
Future Shop Canada is now on Twitter. Surprising, as usually brick and mortar retailers are slow to adopt innovative marketing strategies, especially where digital channels are concerned, and especially in Canada. Their first tweet was on June 4 which was a week ago.
Barry Judge, Best Buy USA’s CMO, has plunged in with both feet. [...]
