SOCIAL
Social Media Marketing
Social Media Classes In Ontario
By popular demand, here are some opportunities for learning the basics of social media participation and marketing across Canada in a classroom environment.
While I have gone to great lengths to only provide listings from programs at accredited institutions, inclusion here is by no means a recommendation and I urge you to make inquiries into the [...]
Finding The Value In Google Buzz
When Google Wave came out I did not post anything because I really had nothing to say – like everyone I was excited to get my invite, but after signing up and feeling like I was part of a super exclusive club. Like most everyone else, I was disappointed at how few people there were [...]
Augmented Reality Marketing Primer
The expansion of the “real world” using virtual computer-generated imagery is by no means a new idea – this once was the stuff of science fiction. Now, with developments in imaging, location-based applications and mobile data transfer, augmented reality has become a hot topic among marketers as brands struggle to cope with changing media and [...]
Is Your Carbonated Beverage Social Enough?
Social media is not new to the big brands of carbonated beverages – Pepsi and Coca-Cola have both been participating on social networking and media sites for quite a while. In matching announcements recently, both Pepsi and Coca-Cola have declared that they are going to spend less on traditional media and advertising outlets, instead opting [...]
Are You Monitoring Your Online Location? Meet Foursquare, Gowalla & Friends
Last week Foursquare changed how they tag locations and this means it is available everywhere in Canada. According to their website:
You can use foursquare anywhere in the world! Check-in at the Statue of Liberty in NYC, the Golden Gate bridge in SF, the Petronas Towers in Kuala Lumpu or the Arch de Triumph in Paris! [...]
