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Search Engine Marketing
Channel Surfing: Multichannel Marketing Defined
A committed yet adaptable multi-channel marketing strategy is key to surviving in the new economy. Allocating resources to align marketing messages across multiple channels, and moving fast enough to adopt new marketing practices as they appear, must be coupled with well-defined performance indicators and metrics to track return on a brand’s engagement with consumers.
Different strokes [...]
Google Rich Snippets: An opportunity for the marketer
At Searchology yesterday Google Rich Snippets were announced which will allow for greater markup of web pages to allow for enhanced information to be shown within Google Search results. Allowing two formats to be added to your site, microformats and RDFs, Google Rich Snippets are being hailed as Google’s plunge into the semantic web. The [...]
Searchology at Google: More options for consumers, more options for marketers
Google unveiled a great deal of new features to Universal Search, as well as some exciting discussion about Google Mobile Search and Android capabilities at Searchology today, which was offered via live webcast.
Google Search Options
With Universal Search, we experienced the wonder of blended search, but what if you only want to view videos or forums? [...]
Learning about Google PR from Freddy Kreuger
The recent “crisis” over the Google PR loss of many websites and blogs has caused many SEOs and bloggers alike to question the real value and accuracy of PR (though many in the SEO and SEM industries and otherwise have been thinking this for a long time). Some major sites have had their PR “fixed” [...]
Getting Google Sitelinks
I don’t have any sitelinks for this domain, but I can see the great appeal in having these. I have been reading all the bigger SEO blogs speaking about their Google sitelinks. Quite jealous I am.
How do I get Google sitelinks?
According to Google, their “systems analyze the link structure of your site to find [...]
