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Bilingual Paid Search Marketing In Canada
Canadian marketers face unique challenges when looking engage in nationwide search engine marketing. Not only must they differentiate themselves from American results that might appear, but with English accounting for 67.1% of the population and French accounting 21.5%, it follows that ads should appear in both official languages.
While it might make sense to simply take [...]
MicroHoo & then there were two
It was much anticipated and then anti-climactic – Microsoft and Yahoo are to partner in the search sector to compete with Google. Microsoft will focus on organic search, Yahoo will focus on paid search. Each will continue to compete rigorously in other areas. Since the announcement of the deal, Yahoo stock has been sliding, [...]
Is Microsoft Bing the Next Avril Lavigne?
Microsoft Bing, this company’s latest foray into the search world, might be less innovative then it is purported to be.
First there is the recent attention given to the similarities of Kayak, a travel search engine and Bing’s own travel search feature were, according to Wired Magazine, “uncomfortably close”. Whitney Burke, director of Bing, has denied [...]
When the dust settles, resistance is futile: Google Search v. Microsoft Bing
With a marketing budget between $80 to $100 million, Microsoft is going to try very hard get Bing a large share of the search engine market. And apparently they are making headway:
The qSearch analysis revealed that Microsoft Sites’ average daily penetration among US searchers reached 16.7% during the work week of June 8-12, up three [...]
SES Toronto 2009
Contact me for SEO London Ontario.
I am en route to the second day of Search Engine Strategies (SES) 2009. I will be live-blogging my attendance, and I will be attending the following sessions:
Analytics for Search: ROI, Engagement & Attribution
Information Architecture
Paid Search Quality Scoring: 201, 301
How to Speak Geek: Working Collaboratively with your IT Department to [...]
