MULTICHANNEL
Multichannel Marketing
Augmented Reality Marketing Primer
The expansion of the “real world” using virtual computer-generated imagery is by no means a new idea – this once was the stuff of science fiction. Now, with developments in imaging, location-based applications and mobile data transfer, augmented reality has become a hot topic among marketers as brands struggle to cope with changing media and [...]
Are your weekly circulars more than just junk mail?
Where great investment goes into creating a weekly circular, both in production and distribution, retailers need to ensure that all marketing strategies are aligned to promote these same priced to sell products.
Online weekly circular – Make your circular available online. Also, do not rely on PDF browsers to display your circular if at all possible. [...]
Create a Retail Experience Online
It is the challenge of retailers to create a website that can provide an experiential shopping experience online, and to expand their brand online it is important to be consistent with brick and mortar counterparts not only in design, but in feel as well. John Tawadros, chief operating officer of search engine marketing firm iProspect.com, [...]
Web Accessibility: Ensuring Equal Access For the Visually Impaired
With all the dynamic and rich web pages appearing each day, it leads one to wonder, how can we ensure access to information for the visually impaired and blind? In the old days when HTML was king, screen readers were effective in providing the details of what was on a web page. But flash cannot [...]
