MOBILE
Mobile Marketing
Finding The Value In Google Buzz
When Google Wave came out I did not post anything because I really had nothing to say – like everyone I was excited to get my invite, but after signing up and feeling like I was part of a super exclusive club. Like most everyone else, I was disappointed at how few people there were [...]
Augmented Reality Marketing Primer
The expansion of the “real world” using virtual computer-generated imagery is by no means a new idea – this once was the stuff of science fiction. Now, with developments in imaging, location-based applications and mobile data transfer, augmented reality has become a hot topic among marketers as brands struggle to cope with changing media and [...]
The dawn of the Canadian mobile revolution?
Canada is behind the times with regards to all forms of digital marketing but that is because consumer awareness and adoption of online and mobile formats is much slower than in the United States and Europe.
Only about 70 per cent of Canadians currently own cellphones, while far fewer own high-end smartphones. By contrast, wireless penetration [...]
Channel Surfing: Multichannel Marketing Defined
A committed yet adaptable multi-channel marketing strategy is key to surviving in the new economy. Allocating resources to align marketing messages across multiple channels, and moving fast enough to adopt new marketing practices as they appear, must be coupled with well-defined performance indicators and metrics to track return on a brand’s engagement with consumers.
Different strokes [...]
