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Hello! Bonjour! I am Danielle Gauthier, digital marketing professional based in London, Ontario. I like to think outside of boxes. This is my social media marketing thought playground and my search engine marketing testing lab, but to you, it is my blog. There are many blogs like it, but this one is mine. :)

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MARKET WATCH

Marketing Trend Watch

Maple Leaf Foods – The Blog? Not Really

By Danielle on July 4, 2009

While researching a post about recovering from high profile upsets in companies, I was searching for a very obvious candidate: Maple Leaf Foods. With massive recalls due to listeriosis in many of their meat products, Maple Leaf Foods is no doubt battling to maintain their brand image of wholesome Canadian company.
One of the ways [...]

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Retailers Gone Social: Future Shop Canada and Best Buy USA

By Danielle on June 13, 2009

Future Shop Canada is now on Twitter. Surprising, as usually brick and mortar retailers are slow to adopt innovative marketing strategies, especially where digital channels are concerned, and especially in Canada. Their first tweet was on June 4 which was a week ago.
Barry Judge, Best Buy USA’s CMO, has plunged in with both feet. [...]

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