Email Marketing
Finding The Value In Google Buzz
When Google Wave came out I did not post anything because I really had nothing to say – like everyone I was excited to get my invite, but after signing up and feeling like I was part of a super exclusive club. Like most everyone else, I was disappointed at how few people there were [...]
Your Email Signature Is Valuable Real Estate
Email marketing is an important component of a robust digital marketing strategy, but what about the daily emails we send each day as we interact with clients, vendors, suppliers. Every person in your company is sending emails and the real estate at the bottom of those emails is important because someone is already looking.
A study [...]
Channel Surfing: Multichannel Marketing Defined
A committed yet adaptable multi-channel marketing strategy is key to surviving in the new economy. Allocating resources to align marketing messages across multiple channels, and moving fast enough to adopt new marketing practices as they appear, must be coupled with well-defined performance indicators and metrics to track return on a brand’s engagement with consumers.
Different strokes [...]
