By popular demand, here are some opportunities for learning the basics of social media participation and marketing across Canada in a classroom environment.
While I have gone to great lengths to only provide listings from programs at accredited institutions, inclusion here is by no means a recommendation and I urge you to make inquiries into the class thoroughly prior to signing up. I will update this post frequently as social media classes appear and disappear – I encourage you to send me details of social media classes across Canada so I can add them to this list. This list is not exhaustive.
London Ontario
Continuing Studies at UWO – Social Media Strategy
This course will provide strategic insight into why organizations should use social media and how to do it effectively. You will learn how to integrate social media tools such as Facebook, Twitter, and You Tube into your organization’s overall communication plan. This course will provide strategic insight into why organizations should use social media and how to do it effectively. You will learn how to integrate social media tools such as Facebook, Twitter, and You Tube into your organization’s overall communication plan. Learn about this social media course >>
Fanshawe College In A Day Workshop - Social Media Marketing and Small Business
Social Media Marketing for Small Businesses provides an introduction to social media, emphasizing the impact of new technologies on small businesses. This one-day introductory course is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up Social Media and Web 2.0. Students will learn about online social networks, social bookmarketing/tags, consumer generated content, blogs/microblogs, brand monitoring and optimizing their organization’s website for social media. Find out more about this social media workshop >>
Toronto Ontario
Ryerson University Continuing Education – Understanding Consumers and the New Media
The online world is becoming more social and therefore more like the offline world. This shift has changed the nature of marketing from one-way mass communication to a conversation. This course uses social science theories to understand consumers and design effective marketing strategies with an emphasis on digital media applications. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment. Find out more about this social media class >>
Schulich School of Business York University – E-Marketing: Strategies for Success
E-Marketing provides excellent measurability, reduces costs, increases revenues and expands your company’s marketing potential – which is why digital technology has become the dominant stream in advertising and marketing. This comprehensive eMarketing workshop will prepare you to make significant strategic contributions to your company’s future eMarketing activities. Participants will be given the framework to implement an e-Marketing plan that is based on documenting objectives, implementing to “best practice” levels and forecasting realistic predictions of ROI. Learn about this emarketing course >>
Hamilton Ontario
McMaster University Continuing Education – Social Media and Business Operations
How does a company dip its toe into the social media ocean and make sure it doesn’t get in too deep and drown? This session will show you how to effectively develop a strategy and integrate social media tools like blogs, Twitter, podcasts, Facebook and YouTube into your business’s marketing and communication plan. This five-day intensive, hands-on course provides you with a strategic approach to the social media landscape and explains, demystifies and familiarizes you with the latest web 2.0 tools. Learn about this social media course >>
Popularity: 100% [?]
Danielle,
Thank you so much for posting this.
I am currently looking for a class on “blogging” and creative web design, I am gaga over your page atm.
Hi @Vrockica – there are plenty of new classes popping up at colleges/universities across Canada. The best way to understand the tools of social media it to participate, listening and being vocal at the same time.
I share links here: http://storytlr.daniellegauthier.com – many of them will be social media related. I try to find a few good articles from around the web each day.
Thanks for your comment and let me know if I can help.
Thanks so much for this info!! a HUGE help :)
Thanks Joyce for stopping by – I am glad I could help. :)
Hi Danielle,
I’m looking to take a course specifically on social media marketing, I know these are not recommendations but do you have any recommendations? If you have heard any feedback on any of them?
Thanks again!
Sorry – can’t make any direct recommendations. These classes are all very new.
What I can recommend is email the professor before signing up. Ask them about their social media experience. Do they have a blog? Do they have a Twitter account? A Facebook account? Check them out. And more importantly, find out more about their marketing background – what real businesses/organizations have they marketed online and have they ever used social media as a marketing tool. I always contact the professor before taking a class – they always email me back, usually they are excited to talk about the class and tell me more.
But the best thing you can do to learn more about social media is just get out there – read the blogs, follow influential leaders on Twitter, and ultimately become part of the conversation. There is a wealth of information online on the topic and to be quite honest, everything you will learn in a classroom can be found online for free. The value of formal learning here is that they round it all up for you.
I know this is not the recommendation you were looking for, but hope it helps nonetheless.